Meet our FounderHi, I’m Guy. I grew up in Suffolk, riding its quiet lanes, exploring its hidden corners, and learning early on that this part of the world offers something rare. It’s a county I’m deeply proud of, one I still think of as the UK’s best-kept secret. Though perhaps not for much longer.
After eight years in the corporate world, I stepped away to cycle around the globe. I called the journey Big Free Time, a name inspired by an afternoon at prep school in Brettenham, Suffolk, when we were simply told to go play, explore, and be adventurous. That sense of freedom stuck with me, and somewhere along the road it became the foundation for what this business is today.
Cycling thousands of miles changed my perspective, but it was the feeling that stayed with me most: the calm, the clarity, and the quiet connection that comes from moving through a landscape at your own pace. It’s something I wanted to bring home.
Big Free Time is my way of sharing Suffolk as I know it - beyond the obvious, away from the crowds, and into the places that make this county so special. Every route is shaped by local knowledge and years of exploring, designed to help you experience Suffolk not just as a visitor, but as if you truly know it.
I design and lead bespoke cycling experiences for private groups and corporate teams. Every day is tailored. Every route carries local knowledge that’s taken years to accumulate — the lanes worth taking, the ones worth avoiding, the pub that’s been there since the 1400s and still does things properly.
This is about more than riding a bike. It’s about finding space, discovering something new, and enjoying the freedom to explore properly.
